2 COMMAS BOOK - AVAILABLE NOW
Most founders spend 40,000 hours building...
But less than 100 hours preparing for the EXIT that changes everything.
2 Commas shows you how to design exits that create wealth, freedom, and legacy - not just a payday that disappears in 3 years. Set yourself up for enduring personal success.
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Here’s what most founders don’t realise until it’s too late
You’ve spent years building something valuable. You’ve survived the chaos, the near-misses, the sleepless nights. You’ve created real enterprise value.
But when exit conversations start, something changes:
❌ Buyers have prepared for 1,000+ hours. You’ve prepared for… maybe 10?
❌ They know exactly what they’ll pay (and it’s 20-40% less than you think)
❌ The “partnership” language disappears the moment ink hits paper
❌ Earn-outs become golden handcuffs that never quite pay out
❌ You often end up with LESS freedom after the exit than before
And here’s the important part:
You can’t redo your exit.
You get one shot at the most important financial transaction of your life.
Most founders blow it - not because they’re stupid, but because they treated a $multi-million decision like a personal side project. The risk: it quickly becomes a series of reactive decisions creating stress, anxiety and probably worst of all - regret.
What if you could exit on YOUR terms?
2 Commas is the playbook for founders who refuse to leave millions on the table
or their freedom in someone else’s hands.
The book is structured into a progressive journey through the four dimensions as an ideal strategic concept:
THE IDENTITY DIMENSION
Exit without losing yourself in the process
THE VALUE DIMENSION
Maximise your payout
THE POWER DIMENSION
Maintain leverage throughout the deal
THE LEGACY DIMENSION
Build a life worth living, not just a bank account worth bragging about
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Don’t Leave $millions on the Table
The average founder loses 20-40% of their exit value through poor preparation. This book shows you how to think, act and protect what you’ve built.
1 Copy for $29
For yourself
2 Copies for $54
One for you, one for a business partner
4 Copies for $100
Your leadership team/board/friends need this
5 Copies and above
Volume Pricing
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Written by someone who’s lived it - on BOTH sides
Josh Comrie is a 6 X founder, investor, and advisor who has been involved in dozens of company exits.
He’s made the mistakes. He’s seen the traps. He’s watched founders walk away with millions… and watched others leave millions on the table.
2 Commas isn’t academic theory. It’s not consultant BS.
It’s the frameworks, strategies, and hard-won lessons from someone who’s actually done the deals and knows what works, what doesn’t, and what costs founders their wealth, freedom, and sanity.
If you’re building something valuable and want to make sure you actually CAPTURE that value when the time comes this book is your unfair advantage.
What founders are saying about 2 Commas:
“Most founders think they’re building companies. What they’re really building are identities – and those can be the hardest things to sell. 2 Commas is part business guide, part mirror. It’s uncomfortably honest, and that’s exactly why it works.
I don’t usually enjoy business books, but this one isn’t about spreadsheets or valuations – it’s about the mind of the founder. Josh turns the mess of ego, identity, and ambition into something practical, funny, and genuinely useful. Even if you never sell a business, it’ll make you rethink what success really costs.”
Jimi Hunt – Bestselling Author of A Bit Mental.
“Josh has created something rare: a guide that’s both deeply practical and genuinely wise. His writing is punchy, clear, and feels like sitting across the table from someone who’s been through it all and knows exactly what you need to hear. This is the resource every founder needs when facing the biggest decision of their professional life – honest, actionable, and completely grounded in reality.”
Suzi McAlpine – Bestselling Author of Beyond Burnout. Speaker, Coach, Director.
“Josh understands what many advisors overlook; private company exits are fundamentally human transactions. The numbers matter, but the people matter more. In this insightful book, Josh expertly nav- igates the emotional, strategic, and deeply personal reality of selling your company – with the wisdom of someone who’s been in the room when everything is on the line.”
Neil Millar – Strategic M+A Advisor
“For every founder who thinks about eventually exiting his/her business, Josh Comrie’s book is a source of profound and practical knowledge. Josh’s four dimensions of a strategic exit lay out a set of frameworks, methodologies, mindsets, and perspectives, as well as tools and processes, in a highly engaging manner. It is evident that his knowledge is grounded in profound experience, which is highly valuable.”
Marc O. Stöckli – Global Chair, Entrepreneurs Organisation. 2 Comma-exited founder.
“Ever since I started investing in startups nearly 20 years ago, I’ve been struck by how much investors talk about exits – and how little we actually know about them. Except Josh. He’s built a vast store of knowl- edge by doing it himself (more than once) and by talking endlessly to founders about their exits on his unmissable 2 Commas podcast.
Now he’s written the book. A practical guide for founders – not just on how to answer investor questions about exits, but more impor- tantly, how to proactively plan your own exit from the beginning.
The magic question – ‘how will this all end?’ – is something I wish I’d asked when I started my business. 2 Commas is the playbook for founders who want to answer that question themselves and plan their own exit on their own terms. Read it.”
Debra Hall – Founder, Research Solutions – now Investor, Advisor and Director
“Josh’s account here is an illuminating journey of the rollercoaster ride that is becoming an entrepreneur, exiting, and defining new purpose. I was one of the lucky ones to get out the other side with my mental and physical health intact – Josh was a powerful mentor (and friend) who witnessed it all”
Matt Chapman – Founder, Nine-figure+ professional services exit.
Your exit is coming. Are you ready?
Don’t let the most important financial decision of your life be the one you prepared for the least.
ORDER 2 COMMAS NOW>>
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