Outsized experiences: Your 2025 Business strategy bluep
When was the last time you were genuinely blown away by an experience? I'm talking about the kind that leaves you buzzing for days, unable to stop talking about it.
I recently had such an encounter at The MONA (Museum of Old and New Art) in Tasmania. It wasn't just good; it was spectacular. Everything from the pre-marketing to the boat trip, and even the gift shop, was meticulously crafted. The art? Fantastic, though not all to our taste. But hey, if your art is bland, why bother?
Going in, we had sky-high expectations, and they were exceeded. As the saying goes, happiness is the delta between expectations and reality. We left elated.
This got me thinking about business strategy for 2025.
Are you creating experiences that have your customers raving days or weeks later? Are they promoting or pounding your business online?
We’re living in the turbulent wake of COVID-related staff shortages and recessionary cost-cutting, I fear many businesses have relegated customer experience to the back burner. The number of rants I see about (larger public?) companies suggests some are putting the customer far too low on their priority list.
But not The MONA.
What about you in 2025?
Approaching 2025 - you’ll know that I see growth opportunities coming, how will you capitalise by creating something special? I’d suggest that it's crucial to have a customer experience pillar to your strategy.
Here are a few questions to ponder as you craft your 2025 plans:
1. What's your MONA? Which touchpoints could you elevate to create an unforgettable experience?
2. What are your customers expectations? And how can you surpass them?
3. How can you turn your customers into enthusiastic brand ambassadors?
If you’re intending to scale, don't just grow bigger - grow BETTER.
If you're ready to create a 2025 strategy that turns customers into raving fans, let's talk. My scaling program is designed to help businesses like yours not just meet expectations, but blow them out of the water.
Here's to creating experiences worth talking about,
Josh
P.S. If you're curious about The MONA or want to dive deeper into creating outsized experiences, hit reply. I'd love to chat more about how we can apply these principles to your business strategy for 2025.
