Hi, I’m Josh Comrie,
your business exit advisor
If you're a $2M+ founder, I can help you exit with an extra million in your pocket.
All About Exits
Building businesses for sale is what I do.
I’ve founded six companies, invested in over 50, and exited 12.
These days, I work with founders who want to get their business ready for a high-value exit in the next 1-5 years.
Then it’s time to transition to the legacy stage of your life.
Founder or investor in 60+ businesses, including…
My Founder Origins
I didn’t grow up with money.
In fact, my 12th birthday present was a paper route - 6 days a week, rain or shine. It taught me how to earn, save, and invest.
By the time I was 13, I was picking stocks.
By 23, I was headhunting execs in London.
And by 30, I’d kept a promise to myself: to start my own business.
That business was Potentia. We built something unique - blending executive search with coaching, years before anyone else did.
And it worked.
When the GFC hit, I didn’t lay off a single person.
In fact, we tripled the business.
Garth Nicholls, Managing Director, latch.co.nz
"Whether you’re starting, scaling or exiting a business, Josh is your go-to for actionable advice and good old fashioned connection."
My 12 Exits
In 2015, I sold Potentia to the team that helped to grow it. We did it through a clean succession exit. No handcuffs, no drama.
But it wasn’t all smooth.
- For starters, I paid $22K for a useless valuation report that named the wrong company.
- I also realised - too late - just how tightly my identity was tied to the business.
Since then, I've sold 11 more companies including Aspire Executive Search, and Ambit (an AI platform before AI was everywhere).
But you might be wondering: what does this mean for your business exit?
Sussan Ockwell, Founder & Director, Optimism & The Induction Company
“Josh was an incredibly insightful mentor, with the ability to pinpoint the exact issue I was struggling with - even before I knew what it was.”
Your exit challenge
As a founder, you'll spend over 40,000 hours building your business… and less than 100 hours planning your exit.
That imbalance creates one of the biggest wealth transfers in business...
In fact, 30–50% of your business’s value can slip straight into your acquirer’s pocket.
But how do we stop that from happening?
What it's like to work together
I’m not a mindset coach or a cookie-cutter business strategist.
I’m a founder who’s been through the whole cycle - multiple times - and I’m bloody good at helping other founders do it better, faster, and with less pain.
I can help you:
- Increase your EBIT multiple
- Reduce your business’s reliance on you
- Create a clear strategy for exit - whether that’s a succession, acquihire, or strategic exit. (Read more about the 4 exit types in the Exit Factor e-book.)
In short, I'll help you exit in 1–5 years, on your terms - and without leaving any easy money on the table.
Joe Woodham, CEO & Founder, Torii Consulting
“Working with Josh has been transformative, both personally and for my business. He’s scaled and exited multiple times, which meant he quickly understood my challenges and opportunities.”
Want to be Exit Ready?
Whether you're one year or five years out, the best exits don’t just happen - they’re designed.
The best time to start getting ready for your exit was 5 years ago. The next best time is today.
Together, we can make your exit one worth talking about.
Take the first step - the Exit Audit >>