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THE 2 COMMAS ADVISORY

A private coaching partnership for founders building toward a high-value exit in the next 1–5 years.

This programme is for founders of service or tech companies with $2M–$30M in annual revenue who’re starting to think seriously about an exit in the next 1-5 years.

The aim is to add 1 EBIT multiple to your eventual sale price without giving up what you love about the business - and even if the business can’t run without you right now.

This isn’t a content-heavy course or a noisy community. It’s a confidential, long-term partnership designed to help you maximise the value of your business and enter the legacy phase of your life with clarity, momentum, and options.

“Working with Josh has been transformative, both personally and for my business. He quickly understood my challenges and opportunities and helped me take action.”
 — Joe Woodham, CEO & Founder, Torii Consulting

What this helps you solve

Most founders unintentionally leave 30 - 50% of their potential exit value on the table.

Why?

It’s because founders are too busy running their day-to-day business to design for a successful exit.

You’re still growing, but momentum has slowed - and you’re not quite sure what the next move should be.

The business still leans too heavily on you, and you know that needs to change. But how? 

You’ve started thinking more seriously about legacy, freedom, or what your second act might look like. You don’t want to rush into an exit - but you don’t want to drift either. 

What we work on

Together, we build your business toward a more valuable and viable exit. That work usually spans four core pillars:

Vision & Strategy

Refining your direction, timeframe, and goals - both personally and commercially.

Customer

Clarifying who you serve, what they value, and how to position for growth and acquisition.

People

Developing a team structure that supports performance, succession, and reduces founder dependence.

IP & Operations

Strengthening your systems, processes, and brand so your business is seen as a strategic asset, not just a profitable company.

“I would highly recommend Josh to anyone seeking practical wisdom and candid insights on business and succession planning.”
 — Jonny Drumm, CEO & Founder, Jolly Billboards

What you get

This is a hands-on, low-noise partnership. There’s no portal with 100s of videos you’ll never watch. And there’s no community to distract you either. The focus is 100% on you, your business exit - and our partnership.

Quarterly Offsite Strategy Sessions (In person)

Deep-dive planning days to reset your focus and roadmap your next moves.

90-Minute 1:1 Advisory Calls (2 per quarter)

Focused working sessions to solve problems and accelerate action.

Private Direct Access (WhatsApp)

Ongoing access between sessions for real-time questions and decisions.

“Josh was an incredibly insightful mentor, with the ability to pinpoint the exact issue I was struggling with – even before I knew what it was.”
 — Sussan Ockwell, Founder & Director, Optimism & The Induction Company

Why me?

I've founded 6 companies, invested in over 50, and exited 12.
From clean succession plans to strategic sales, I’ve done it all - and helped many others do it too.

I’m not a mindset coach and I’m not here to give you generic business tips. This work is founder-tested, not theory-based.

In short, I’m here to help you exit smarter, faster, and with more money in your pocket.

Read more about my founder journey here>>

This is probably not for you if:

❌ You’re early-stage or pre-revenue
❌ You want someone to “just do it for you”
❌ You’re looking for community with other founders. (My 2 Commas Cohort may be a better option).

It's for you if: 

✅ You’re tired of running the business like a job
✅ You want a trusted advisor who’s done it before - and will be straight up with you
✅ You’re ready to implement fast to add 1 point or more to your EBIT multiple.

But you might be wondering...

Think this could be for you?

The 2 Commas Advisory is on an 'application only' basis. I only take on 10 clients at any one time, and I need to be sure there's a good fit. 

You're welcome to express your interest using the form below, and then:

  • You’ll receive a brochure with the most up-to-date details, including current pricing

  • You'll be invited to book a Brainstorming Call so we can figure out if there's a good fit or not. 

Express your interest in The 2 Commas Advisory