THE 2 COMMAS COHORT
A group coaching programme for founders building toward a high-value exit - who don’t want to go it alone
The 2 Commas Cohort is a structured group mentoring programme for founders of service or tech businesses doing $2M–$30M in annual revenue, who are planning to exit in the next 1–5 years.
The aim is to add 1 EBIT multiple to your eventual sale price without giving up what you love about the business - and even if the business can’t run without you right now.Â
“Working with Josh has been transformative, both personally and for my business. He quickly understood my challenges and opportunities and helped me take action.”
— Joe Woodham, CEO & Founder, Torii Consulting
The challenge for ambitious founders
You’ve built a strong business with a good team, loyal clients, and solid revenue.
But now you’re in your 40s or 50s and the goalposts have shifted.
Growth still matters, sure. But now you’re much more interested in family dinners than client events.
Now you’re starting to think about succession and legacy. After all, what’s the point of all the hustle if there’s no way to exit on your terms?Â
The problem is the day-to-day leaves little space for strategy. And without a clear plan, it’s easy to drift - or worse, be forced into a rushed exit down the line.
This programme is built to help you quietly design for a successful exit - without stalling growth, burning out, or going it alone.
What we work on
Together, we build your business toward a more valuable and viable exit. That work usually spans four core pillars:
Vision & Strategy
Refining your direction, timeframe, and goals - both personally and commercially.
Customer
Clarifying who you serve, what they value, and how to position for growth and acquisition.
People
Developing a team structure that supports performance, succession, and reduces founder dependence.
IP & Operations
Strengthening your systems, processes, and brand so your business is seen as a strategic asset, not just a profitable company.
“I would highly recommend Josh to anyone seeking practical wisdom and candid insights on business and succession planning.”
— Jonny Drumm, CEO & Founder, Jolly Billboards
What you get
This programme blends strategic teaching, implementation support,
and individual guidance - so you stay accountable and focused:
Monthly Masterclass
Deep dives into the four core pillars of exit readiness: Vision, Customer, People, and IP. Every session is actionable, founder-tested, and exit-aligned.
Weekly Ask-Me-Anythings (AMA)
Bring your current challenge or decision. Get quick, practical input from me and your cohort peers.
Monthly 30-minute 1:1 Check-In
You’ll get individual time with me to talk through your specific strategy and situation. Stay on track and make sure nothing gets missed.
Quarterly Half-Day Planning Session (Online)
A focused working session to zoom out, set your next quarter’s direction, and lock in priorities.
Private Online Community
Access the cohort between sessions for connection, discussion, and shared insight. Ask questions, post updates, and learn from other serious founders.
Resource Library
Tools, templates, and frameworks to help you implement what you’re learning - without starting from scratch.
“Josh was an incredibly insightful mentor, with the ability to pinpoint the exact issue I was struggling with – even before I knew what it was.”
— Sussan Ockwell, Founder & Director, Optimism & The Induction Company
Why me?
I've founded 6 companies, invested in over 50, and exited 12.
From clean succession plans to strategic sales, I’ve done it all - and helped many others do it too.
I’m not a mindset coach and I’m not here to give you generic business tips. This work is founder-tested, not theory-based.
In short, I’m here to help you exit smarter, faster, and with more money in your pocket.
Read more about my founder journey here>>
This is not for you if you’re:
❌ Pre-revenue or early-stage businesses
❌ Looking for basic startup advice
❌ Needing straight-up personalised 1-1 advice. (My 2 Commas Advisory might be a better fit for you.)
It might be for you if:Â
✅You’re doing $2M–$30M in revenue
✅You’d like to exit within the next 1–5 years
âś…You want to lift your EBIT multiple and reduce founder dependence
✅You’re ready to take action, not just take notes
âś…You want a community to inspire you on your exit journey.
But you might be wondering...
I’m not planning to exit this year. Is that a problem?
I’m already stretched. Will I actually have time to do this?
I’ve done programmes like this before and they didn’t stick...
When does the next cohort start?
Can I bring a co-founder?
Keen to join the next cohort?
Cohorts open quarterly, with a limited number of seats available.
Submit the Expression of Interest form and then:
- You’ll receive a brochure with the most up-to-date details, including current pricing
- You'll be invited to book a Brainstorming Call so we can figure out if there's a good fit or not.