Most businesses can’t be sold. Here’s why.
Before I forget, I’m running a $100 workshop early July on building a business people actually want to buy.
It’s practical, sharp, and focused on the plays that shift valuation.
I’m limiting places so if you want first dibs before it goes wide, let me know by replying to this email.
Now—
A lot of founders assume that if they build something good, one day a buyer will knock.
But 8 out of 10 businesses don’t sell.
Not because they’re bad, but because they were built with little awareness of what was actually being created.
Many founders aren’t even aware they’ve picked a path.
But they have. To build is to pick.
Let’s talk about the 5 types of owners and how each one plays out:
1. The Lifestyler - Builds for income, flexibility, and control.
✅ Good margins, healthy lifestyle
❌ Rarely scalable, often unsellable
Exit outlook: Possible only if the IP, systems or brand can stand alone.
2. The Solopreneur - Highly profitable, lean, and autonomous.
✅ Zero bloat, high speed
❌ You are the business
Exit outlook: Almost Zero; needs a brand transfer, acquihire, or licensing model to work.
3. The Operator - Growing team, steady revenue; but still in the trenches.
✅ Real business foundations
❌ Still founder-reliant, micro sized team
Exit outlook: Needs scaling and systems to attract quality buyers.
4. The Owner - Has stepped back, with cleaner ops, and leadership in place.
✅ Business runs independently
✅ Higher buyer confidence
Exit outlook: More attractive, commands standard multiples.
5. The Entrepreneur - Builds for scale or exit from the outset.
✅ Long-term thinking, strategic resource allocation, deep IP
✅ Detached from a single venture
Exit outlook: Well positioned, even if not actively selling.
I’ve said this before; if your business can’t run without you, it’s not an asset.
It’s just a job you’ve created for yourself.
A few sharp insights:
A 2023 Exit Planning Institute report showed 70% of business owners regret their exit within 12 months—most weren’t truly ready.
Bain & Co notes that businesses with founder-independent systems and teams sell for 20–30% more.
Fewer than 5% of small business owners have a clear succession or sale plan in place.
You don’t need to want to sell now.
But if you’re aiming for time leverage, autonomy or long-term value, start thinking like the kind of owner who builds a business people want to buy.
If you're not sure which one you are, or what to shift, let’s talk.
📅 Book a strategy call with me here.
Cheers,
Josh
P.S. That $100 workshop I mentioned? It’s for founders who want to actually design for an exit - without burning out or bottlenecking growth. Reply if you want early access before the invites go public.
