The 2 Commas Journal
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Written by Josh Comrie. New thinking on strategy, wealth, and the founder life. Every week in your inbox, free.
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Josh writes across six key areas. Pick the one you're thinking about most right now.
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Leadership, character and values
How great founders think, lead, and show up
How to plan, execute and negotiate the exit you actually want
The hard calls that define businesses and the people who build them
What money means, what it changes, and what it doesn't
What money means, what it changes, and what it doesn't
The ideas and frameworks that underpin how Josh thinks about business and life
LATEST FROM JOSH
In 1975, intangible assets made up 17% of the value of S&P 500 companies. Things you could touch - factories, equipment, inventory accounted for the rest. By 2025, that number had completely inverted....
I've been reading Dennis E. Taylor's sci-fi novel 'Heaven's River' - sure it's not your typical business book, but bear with me.
Taylor discusses an old framework for how we treat other people built ...
There's an old saying in family business: shirtsleeves to shirtsleeves in three generations.
The first generation builds it. The second maintains it. The third destroys it.
This is equally true whet...
I've just returned from an extended trip through Central America, which started with a day on the Panama Canal.
An awe-inspiring feat of engineering. I highly recommend.
But it's also a masterclass ...
There's a scary underlying concern for so many founders I know, it sounds a little like this:
"No one else can run this like I do."
Founder bottleneck is a real thing.
They're still the approval la...
A lot of founders assume that if they build something good, one day a buyer will knock. But 8 out of 10 businesses don't sell. Not because they're bad, but because they were built with little awarenes...
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