The 2 Commas Journal

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Written by Josh Comrie. New thinking on strategy, wealth, and the founder life. Every week in your inbox, free.

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Find what matters to you

Josh writes across six key areas. Pick the one you're thinking about most right now.

🤝

Leadership, character and values

How great founders think, lead, and show up

🚪

Exits, deals and timing

How to plan, execute and negotiate the exit you actually want

⚖️

Decisions and trade-offs

The hard calls that define businesses and the people who build them

AI is removing the bottom rung. Who backs this generation?

Not a money problem: what Health NZ reveals about your business

Curiosity is the founder edge that hard work alone can't replace

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Your moat has moved: what NZ founders need to protect now

The Iron, Silver and Golden Rule of selling your business

The succession problem that quietly kills your exit value

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Your moat has moved: what NZ founders need to protect now

The Iron, Silver and Golden Rule of selling your business

The succession problem that quietly kills your exit value

Browse here>>

💰 

Wealth and identity

What money means, what it changes, and what it doesn't

📈

Strategy and growth

What money means, what it changes, and what it doesn't

💡

Philosophy and principles

The ideas and frameworks that underpin how Josh thinks about business and life

Rich vs wealthy: the distinction that changes how you build and exit

Your moat has moved: what NZ founders need to protect now

The Iron, Silver and Golden Rule of selling your business

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Your software stack is a generation behind. Here's the test

The hire you keep delaying could be the one that saves you

How playing hard to get helped this founder sell for a premium

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The beginner's mindset: why experience can be the thing holding you back

1 million downloads: what it actually took to get here

Your job might be the smartest way to fund your first business

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LATEST FROM JOSH

Your moat has moved: what NZ founders need to protect now exits | deals | timing strategy and growth

In 1975, intangible assets made up 17% of the value of S&P 500 companies. Things you could touch - factories, equipment, inventory accounted for the rest. By 2025, that number had completely inverted....

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The Iron, Silver and Golden Rule of selling your business exits | deals | timing

I've been reading Dennis E. Taylor's sci-fi novel 'Heaven's River' - sure it's not your typical business book, but bear with me.

Taylor discusses an old framework for how we treat other people built ...

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The succession problem that quietly kills your exit value exits | deals | timing strategy and growth

There's an old saying in family business: shirtsleeves to shirtsleeves in three generations.

The first generation builds it. The second maintains it. The third destroys it.

This is equally true whet...

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Built the canal, missed the tolls: the mistimed exit problem exits | deals | timing

I've just returned from an extended trip through Central America, which started with a day on the Panama Canal.

An awe-inspiring feat of engineering. I highly recommend.

But it's also a masterclass ...

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The founder bottleneck: why being needed is killing your exit value exits | deals | timing strategy and growth

There's a scary underlying concern for so many founders I know, it sounds a little like this:

"No one else can run this like I do."

Founder bottleneck is a real thing.

They're still the approval la...

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8 out of 10 businesses can't be sold. Which type are you building? exits | deals | timing

A lot of founders assume that if they build something good, one day a buyer will knock. But 8 out of 10 businesses don't sell. Not because they're bad, but because they were built with little awarenes...

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