The 2 Commas Journal

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Written by Josh Comrie. New thinking on strategy, wealth, and the founder life. Every week in your inbox, free.

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Find what matters to you

Josh writes across six key areas. Pick the one you're thinking about most right now.

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Leadership, character and values

How great founders think, lead, and show up

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Exits, deals and timing

How to plan, execute and negotiate the exit you actually want

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Decisions and trade-offs

The hard calls that define businesses and the people who build them

The identity collapse nobody warns you about...

What great leaders do differently under pressure...

Character as a competitive advantage...

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Your moat has just moved - and most NZ founders haven't noticed it yet

Exit by default vs. exit by design...

Why terms beat valuation every time...

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When to hold and when to fold

The cost of not deciding

HP's $8.8B lesson in due diligence

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Wealth and identity

What money means, what it changes, and what it doesn't

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Strategy and growth

What money means, what it changes, and what it doesn't

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Philosophy and principles

The ideas and frameworks that underpin how Josh thinks about business and life

Founder regret: it's not about the money

The silent wealth transfer

Life after $84M — what the money meant

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The great valuation myth NZ founders believe

Buyer psychology: what keeps them up at night

Distribution is the new moat

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Your moat has just moved - and most NZ founders haven't noticed it yet

When to stop building and start designing.

The compounding effect of small decisions

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LATEST FROM JOSH

The beginner's mindset: why experience can be the thing holding you back philosophy and principles Apr 09, 2026

Welcome to the new financial year. Fresh beginnings have a way of making us want to turn the page - or at least give the current one a decent edit. So here's something I've found genuinely useful when...

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The compound interest of showing up: 2 Commas hit 500k philosophy and principles Sep 25, 2025

A few weeks ago, 2 Commas hit 500,000 downloads. We're on track to reach 1 million in the next few months, which is frankly unbelievable.

If we were in America, I'd have a gigantic neon sign made and...

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