The 2 Commas Journal

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Written by Josh Comrie. New thinking on strategy, wealth, and the founder life. Every week in your inbox, free.

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Find what matters to you

Josh writes across six key areas. Pick the one you're thinking about most right now.

🤝

Leadership, character and values

How great founders think, lead, and show up

🚪

Exits, deals and timing

How to plan, execute and negotiate the exit you actually want

⚖️

Decisions and trade-offs

The hard calls that define businesses and the people who build them

AI is removing the bottom rung. Who backs this generation?

Not a money problem: what Health NZ reveals about your business

Curiosity is the founder edge that hard work alone can't replace

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Your moat has moved: what NZ founders need to protect now

The Iron, Silver and Golden Rule of selling your business

The succession problem that quietly kills your exit value

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Your moat has moved: what NZ founders need to protect now

The Iron, Silver and Golden Rule of selling your business

The succession problem that quietly kills your exit value

Browse here>>

💰 

Wealth and identity

What money means, what it changes, and what it doesn't

📈

Strategy and growth

What money means, what it changes, and what it doesn't

💡

Philosophy and principles

The ideas and frameworks that underpin how Josh thinks about business and life

Rich vs wealthy: the distinction that changes how you build and exit

Your moat has moved: what NZ founders need to protect now

The Iron, Silver and Golden Rule of selling your business

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Your software stack is a generation behind. Here's the test

The hire you keep delaying could be the one that saves you

How playing hard to get helped this founder sell for a premium

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The beginner's mindset: why experience can be the thing holding you back

1 million downloads: what it actually took to get here

Your job might be the smartest way to fund your first business

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LATEST FROM JOSH

Curiosity is the founder edge that hard work alone can't replace leadership | character | values

I think and talk about founder table stakes more than most. I consider hard work and a modicum of intellect as table stakes; ie you'll find most of your peers with these. It's hard to succeed today wi...

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Most founders don't fail. They fatigue. Here's how to last. leadership | character | values

You don't need a VC horror story or a shutdown post-mortem to know that building a business can be brutal.

Most founders don't walk away because the idea sucked.

They did because they ran out of ste...

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The hire you keep delaying could be the one that saves you strategy and growth

A mate (and podcast guest!) of mine once described running his rapidly scaling business as feeling like he was "strapped to the front of a freight train - an unstoppable force that you just can't jump...

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8 out of 10 businesses can't be sold. Which type are you building? exits | deals | timing

A lot of founders assume that if they build something good, one day a buyer will knock. But 8 out of 10 businesses don't sell. Not because they're bad, but because they were built with little awarenes...

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How playing hard to get helped this founder sell for a premium exits | deals | timing strategy and growth

You know this story - us founders are told to hustle harder. Say yes to every opportunity. Chase every conversation. Build fast and big.

A considered contrarian - Marisa Fong built a business that so...

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Your job might be the smartest way to fund your first business philosophy and principles

Before building six businesses, I had a job. A pretty good one. And before that? An OK one, and another before that. And at the start of it all I delivered newspapers for $11.37 a week. Rain or shine,...

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