The 2 Commas Journal
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Written by Josh Comrie. New thinking on strategy, wealth, and the founder life. Every week in your inbox, free.
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Josh writes across six key areas. Pick the one you're thinking about most right now.
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Leadership, character and values
How great founders think, lead, and show up
How to plan, execute and negotiate the exit you actually want
The hard calls that define businesses and the people who build them
The identity collapse nobody warns you about...
What great leaders do differently under pressure...
Character as a competitive advantage...
Browse here>>Your moat has just moved - and most NZ founders haven't noticed it yet
Exit by default vs. exit by design...
Why terms beat valuation every time...
Browse here>>What money means, what it changes, and what it doesn't
What money means, what it changes, and what it doesn't
The ideas and frameworks that underpin how Josh thinks about business and life
Founder regret: it's not about the money
The silent wealth transfer
Life after $84M — what the money meant
Browse here>>The great valuation myth NZ founders believe
Buyer psychology: what keeps them up at night
Distribution is the new moat
Browse here>>Your moat has just moved - and most NZ founders haven't noticed it yet
When to stop building and start designing.
The compounding effect of small decisions
Browse here>>LATEST FROM JOSH
In 1975, intangible assets made up 17% of the value of S&P 500 companies. Things you could touch — factories, equipment, inventory — accounted for the rest. By 2025, that number had completely inverte...
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